There are few artists in Nigeria right now who command attention the way Odumodublvck does. Brash, unfiltered, and larger than life, he has built a reputation for breaking rules and bending the music ecosystem to his will. But with his forthcoming album, Industry Machine, the stakes feel higher. The energy is different. And according to Kusssman, who has listened to the project, Odumodublvck isn’t just dropping an album – he’s making a statement.
“The features, man. Odumodublvck brought out the Avengers,” Kusssman says, recalling his first listen. The line-up reads like a blockbuster cast, with appearances that would have felt like a reach a few years ago. “You’d see OD making music with people you’d never imagine. And the Wizkid and Davido features? We all know why those matter.”
That weight of co-signs is no accident. For Kusssman, the caliber of names involved on this album cements Odumodublvck’s status as one of the most co-signed artists in the industry. It’s a coronation, one that transforms him from the disruptive newcomer on Eziokwu into a figure claiming his place at the very center of Nigerian music. “He’s claiming his rightful place in the industry as the industry machine,” Kusssman says.
Still, features alone don’t define a record. What struck Kusssman most was the feeling of the music itself. “Larger than life, I’d say.” From the moment the album begins, there’s a sense of scale, Odumodublvck sounds bigger, bolder, hungrier.
But it’s the ambition behind Industry Machine that sets it apart. Odumodublvck isn’t just putting out another project – he’s reaching for the kind of landmark album that defines careers. “In his words, this is his Mushin 2 Mohits. This is his Made in Lagos. This is his African Giant,” Kusssman says. These aren’t small comparisons; they’re declarations of intent, a sign that Odumodublvck sees himself in the lineage of albums that shaped the sound and identity of a generation.
The rollout reflects that same energy. For over two years, Odumodublvck has been teasing Industry Machine, dropping hints in interviews, referencing it in tweets, and building expectation brick by brick. Now, with the project finally on the horizon, the payoff is here. “It’s a top of the world moment for him,” Kusssman says. “He’s been hinting at this album for over 2 years now. Seeing how much work he’s put in and how much he talks about it, you just know he’s about to chase other rappers into hiding.”
For Kusssman, the message is simple: this is not just another rap album, not just another entry in Odumodublvck’s discography. This is a pivot point, the kind of project that could elevate him from cult favorite to defining voice. The music, the features, the ambition, everything lines up for Industry Machine to be the moment that etches his name into the Nigerian rap Hall of Fame.
As Kusssman puts it, “It only gets better. Trust me.”
