With his most recent single, Laho, the self-acclaimed Pluto President demonstrates once more that cultural uniqueness should not be sacrificed for commercial success. Shallipopi continues to stand out in a music industry where artists tend to focus on mainstream, international sounds because he has simply refused to “let Benin go.” As the music industry continues to be shaped by globalization, Shallipopi is a constant reminder to the industry that cultural identity and authenticity will always be powerful tools to connect with the mass market.
In 2023, Shallipopi’s viral breakthrough hit Elon Musk introduced him onto Nigeria’s exciting music scene. He quickly established himself as one of the most intriguing new voices in the industry thanks to the song’s combination of streetwise lyrics, unique Benin lingo, and an electrifying Amapiano production.
Shallipopi has made his Benin heritage a major part of his artistic identity, in contrast to many artists who might minimise cultural identities in an effort to appeal to a wider international audience. Shallipopi carries Benin on his head through his unique dialect, usage of street slangs, and cultural allusions.
Others are taking note
Shallipopi continues to celebrate Benin by incorporating traditional components with a modern production, featuring indigenous rhythms and lyrical references. Although the song’s production has been refined for global consumption, its essence is still deeply rooted in the city where Shallipopi first discovered his voice.Others are taking noteShallipopi is not alone in this strategy. Rema is another native of Benin City who has achieved incredible international success while retaining close ties to his cultural roots. Rema’s 2024 hit song Ozeba incorporates aspects of cultural heritage as well as the presentation of his emphatic headline performance at the O2 arena in 2023.
It’s also interesting to note that more and more musicians are figuring out how to blend their cultural identity into internationally appealing music. Nigerian musicians are proving that cultural uniqueness frequently translates into worldwide appeal, as evidenced by Phyno and Jeriq’s Igbo-heavy lyrics.
This signals a renaissance where artists are not only experimenting with new sounds but are also deeply rooted in the cultural landscapes of their origins. As global audiences tune in, there’s a growing appetite for music that tells a story. Shallipopi’s bold choice to celebrate his heritage is likely to inspire other artists to explore and share the rich cultural narratives that define their regions.
The Power of Cultural Authenticity
The Power of Cultural AuthenticityWhat makes Shallipopi’s approach particularly interesting is how unrepentant it is. The Pluto President’s dedication to representing Benin City offers a welcome feeling of authenticity that appeals to listeners.
When artists like Shallipopi refuse to let their origins go, they create music that stands out in an increasingly crowded global marketplace. They also serve as cultural ambassadors, introducing international audiences to the diversity and richness of Nigerian culture.
Most importantly, Shallipopi’s success while maintaining his cultural identity sends a powerful message to emerging artists. It demonstrates that they don’t have to abandon their roots to achieve recognition.
Laho represents more than just another addition to Shallipopi’s growing catalog. It stands as evidence of how Nigerian music can continue to evolve while staying true to its diverse cultural foundations. In celebrating his Benin heritage rather than distancing himself from it, Shallipopi exemplifies how Nigeria’s most distinctive music emerges when artists proudly represent where they are from.
