What is happening to The Big Three (Kwality Rant)

The Big Three of Nigerian music—Wizkid, Davido, and Burna Boy—have long had a chokehold on the Nigerian music industry, strutting around like they own the airwaves and streaming platforms. 

But in 2025, their once iron-tight grip seems to be loosening faster than a cheap belt crafted in Aba. Younger acts like Rema, Asake, Tems, Ayra Starr, Fireboy DML, and many others are stepping up, basically relieving the Big Three of their duties with captivating energy and innovative music. 

It’s almost like watching three heavyweight champions getting knocked around by hungry newcomers—painful but entertaining.

Let’s start with Wizkid.

Since releasing the deluxe edition of his modern classic Made in Lagos, Ojuelegba Kanye West—as he rebranded himself after an embarrassing two-day rant directed at Davido—has not delivered anything exciting or refreshing. 

Honestly, the man has been giving us lukewarm porridge and expecting us to call it gourmet cuisine. 

His 2022 effort More Love, Less Ego was horrible—so bad that Wizkid had to diss rappers just to generate any buzz. 

(Remember when he famously said Hip-hop was dead? Talk about desperate times calling for desperate measures.) 

The album came and went like almost everything Wizkid has released since 2020—here today, forgotten tomorrow.

Even 2024’s Morayo, which promised much, delivered little in terms of quality and impact. 

The album was hyped like the second coming of Superstar, but landed with all the impact of a feather on cotton. 

Only a handful of songs stood out, and it seemed Wizkid put more effort into dissing Davido than crafting a memorable album. 

Man spent more time on Twitter than in the studio.

Let’s not even talk about his creative juice—it’s completely dried up. The man is serving us musical dehydration at this point.

His brand new feature with Ayra Starr wasn’t bad—he tried—but Ayra ran circles around him like prime Lionel Messi against Sporting Gijón defenders. 

By the end of the song, you might not even remember Wizkid was on it. 

It’s like watching a boxing match where the veteran gets knocked out by the rookie—embarrassing but inevitable.

This isn’t to say Wizkid is finished (even if all the evidence points in that direction), but let’s be real: When was the last time you enthusiastically played a new Wizkid song? Exactly.

Speaking of being bodied on features, let’s talk about Davido. His new album 5ive has been out for a week, and the only song everybody is playing is With You featuring Omah Lay.  And let’s be honest: that’s easily the best song on the album—not because Davido did anything special, but because of what Omah Lay did. Davido was just there, like furniture in his own musical living room.

If you think Ayra ran circles on Wizkid, wait till you hear what Omah Lay did here. 

The song sounds like a throwaway record Omah Lay gifted someone who needed a hit.  Omah Lay basically showed up to Davido’s house, ate all the food, took over the studio and had everyone dancing to his rhythm.

And funniest of all?  Omah Lay hasn’t even acknowledged the song.

Not a single post on social media. 

It’s like Davido was blowing up his phone begging for a feature and Omah Lay was like, “Here, n****a, damn,” tossing him the song like scraps to a hungry dog. That’s cold.

Whatever the case, Davido is looking like the new cat here—and that’s not a good look. The Davido we knew would never let anyone steal his shine like this. 

But here we are, 2025, watching Davido get outshined on his own song like he’s an upcoming artist desperate for validation.

As for 5ive, it isn’t a bad album (we already covered that in the review), but let’s be real: When your album’s best moment belongs to someone else, it’s time to ask some uncomfortable questions.

Now onto Odogwu. The one and only African Giant—or should we say, African Shrinking?

As we await Burna Boy’s forthcoming album No Signs of Weakness, it’s glaring that El Mejor is showing weaknesses that could be spotted from a mile away.

He’s gone 0/4 on the singles: 

– Bundle by Bundle should have stayed bundled up in the hard drive. 

– Update needed at least another update before release. 

– 4 Kampe is mid at best. 

– Laho Remix was as unnecessary as a sixth finger.

When I said Wizkid’s creative juice was dry, Burna’s creative juice is hanging onto half a cup—and even that might be generous. His performance on Laho Remix gives zero hope for No Signs of Weakness. There’s nothing to expect except more disappointment, served with a side of narcissism and ego.

And don’t get me started on Burna’s befuddling explanation before Laho’s release—something about clearance issues.  Talking about how this was supposed to be the original but unfortunately, it wasn’t cleared so Shallipopi had to drop the solo record. Well we got news for you pal, if this was the record that dropped first, it wouldn’t have been a hit. I’ll tell you that for free. This remix is lazy, lackluster, uninspiring and uninteresting—like watching paint dry in slow motion on a rainy day.

The explanation as to why the song is dropping now was even worse. Okay, so what do you want us to do with that information, applaud you for clearing the song after it had blown up? Why didn’t you clear it in the first place? Do you want to add it to your album? Is that why you are giving us this information nobody asked for? Seems like the African Giant is desperate for some attention, any attention.

For a guy who claimed to not subscribe to guys on the internet, Burna Boy has really been begging for internet validation, and it’s really sad to see, especially when you consider the incredible success the man has achieved. The same man who boasted about not caring what people think now scours social media for the tiniest bits of validation like a gold miner in a depleted stream. Remember not too long ago when bro got triggered by Kwality Kontent’s poll on Twitter, bro got so triggered he turned into a mathematics professor explaining why foreign streams are more important than Nigerian streams, like we didn’t know that already. Professor Burna with his Statistics 101 tutorials nobody signed up for.

The same guy who was posting screenshots of Last Last going number one over Davido’s Stand Strong suddenly remembered the Nigerian Apple Music number one is not that important. The hypocrisy is so thick you could cut it with a knife. My guy, go sit in the corner and relax. Drop the album and let us rest from your social media tantrums and half-baked releases.

The Bottom Line? Omo, the Big Three just dey gba. But we get it. it’s 2025, not 2015. 

They’re not the same hungry artists who were fighting to put Nigerian music on the global map.  They’re now comfortable, complacent superstars resting on their laurels while real innovation happens elsewhere. Time has caught up with them—and that’s fine. It happens to the best. (Just ask any ’90s rapper still trying to convince us they’re relevant.)

The new cats run things now: Rema, Asake, Tems, Ayra Starr, Fireboy DML—they’re not just following the Big Three’s footsteps; they’re carving entirely new paths. And Kwality Kontent is here for all of it, documenting the changing of the guard in real time. The throne is never permanent. Ask anyone who’s ever worn a crown.

Hey Siri, play me Bout You by Rema.